Holistic treatment centre and product range.

CORE

CORE

Project

CORE is a holistic treatment centre based in Manchester with a branded range of associated products sold direct to consumer.

Founder Lucy Naylor required a new brand identity, packaging, and other creative assets for her business. 

CORE

Objectives

To reach an audience of people seeking holistic treatments in the North West of England.

The name we developed, CORE, stands for Creating Order Restoring Energy, and conveys a sense of calm intent.

The rationale for the design of the brand identity is inspired by the Chinese symbol for longevity and good health known as 'shou'. 

Deliverables

  • Naming strategy
  • Logo and brand identity design 
  • Brand assets
  • Tone of voice
  • Packaging design
  • Stationery
Deliverables
CORE CORE

Client Feedback

“I can't recommend Louiza enough; you can really rely on her to 'get' what you're looking for. Great communication, great turnaround, great understanding, great result!”

-Lucy Naylor, Founder

CORE
CORE
CORE
CORE

Work

A selection of recent projects.

The Storey The Storey Brand identity Founded Wellness Founded Wellness Brand identity Holistic Herbology Holistic Herbology Brand + packaging Alamelu Alamelu Brand identity + illustration
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Testimonials

"We’re pleased to say that since the design changes, our sales have exploded – up 400% in just one year – which we attribute in large part to the enormous leap in aesthetics and design which Louiza oversaw."

Will McMahon, Commercial Director, Kendamil

Louiza brought our Vanilla 98 brand to life through great design and marketing. Equi’s won best vanilla ice cream for Vanilla 98 at the Scottish Ice Cream Championships at the Royal Highland Show.

David Equi, Managing Director, Equi's Ice Cream

I can't recommend Louiza enough; you can really rely on her to 'get' what you're looking for. Great communication, great turnaround, great understanding, great result!

Lucy Naylor, Owner, Lucy's Acupuncture

Working with you was an absolute pleasure from start to finish and we felt that we really clicked creatively, we felt that you were really invested in us and our project which was a big thing for us, you were very thorough and attentive throughout the process and we knew we could trust you to do a great job, which you did! We love our branding and we love your photography work.

Scarlett Meyer & Bec Newton, Founders, Method Café

The new brand for Stone Well Tap really captures the essence of what makes this craft ale pub unique in our region. Louiza really understood the brief and we are very happy with the results.

Tim Tomlinson, Owner, The Hand Pulled Pub Company

We are thrilled with the Women In Tech brand Louiza created for Digital Lancashire. Louiza developed a clever rationale and concept that clearly communicates the brand purpose. I have no hesitation in recommending Louiza.

Mark Thwaite, Head of Ops, Digital Lancashire

Combine creativity and talent and you get wonderful, fresh and inspiring designs by Louiza Rabouhi. She applied her magic, limitless energy and professionalism to help achieve my brand goals. Expectations totally exceeded. I am absolutely delighted!

Lyndsey Cocker, Founder, Alamelu Yoga