Brand identity for a multi-purpose venue
The Storey
Project
The Storey was established in Lancaster in the 19th century for the promotion of art, science, literature and technical instruction.
Objective
This beautiful building has now been re-modelled and purpose-designed as a centre for the creative industries. The Storey today hosts innovative businesses and organisations across four floors along with a creative hub, performing arts venue, exhibition spaces and a popular cafe-bar.
The team at the Storey required a new identity to better represent the diversity and depth of the offering. This required a brand that would appeal to everyone from wedding planners, event organisers and business owners through to casual diners, exhibitors and other visitors.
Deliverables
- Brand strategy
- Logo and brand identity design
- Brand identity guidelines
- Brand illustration
- Iconography
- Social media campaign design
- Interior design consultancy
