Brand identity for a prestigious arts festival.
Aerial Festival
Project
Aerial Festival is a new and prestigious festival of sounds and words in the Lake District, with multiple events taking place across venues in and around Ambleside and Grasmere.
Objective
I was appointed to create an engaging brand identity, website and marketing campaign assets, including a website design, that would help define and raise awareness of this unique arts festival. The logo was inspired by the colours and contours of the Lake District landscape and the Wordsworth poem from which the festival gets its name ("The station whence he looked was soft and green, Not giddy yet aerial, with a depth of vale below, a height of hills above."
Deliverables
- Logo design
- Brand identity design
- Poster design
- Website design (view here)
- Social media graphics
- Illustration