Bold brand identity and design direction

Goburrito UK

Goburrito UK
Goburrito UK

Project

Goburrito is an independent fast food restaurant group offering Mexican inspired dine-in and take out foods.

Goburrito UK Goburrito UK

Objective

I was appointed to undertake a bold brand identity refresh and to produce a range of design and marketing assets to help grow its market share in a highly competitive sector and enable the business to shift towards a new ghost kitchen model with a flagship outlet. After developing a new value proposition based on the principle of “slow cooked fast food” I collaborated with the business owners to roll out the new brand identity and messaging across interiors, packaging and other marketing channels.

Goburrito UK

Deliverables

  • Value proposition development
  • Brand design with illustration and iconography
  • Packaging design
  • Interior styling 
Goburrito UK Goburrito UK
Goburrito UK
Goburrito UK

Work

A selection of recent projects.

Equi's Ice Cream Equi's Ice Cream Design + marketing Kendamil Kendamil Brand strategy + design Lancaster Jazz Festival Lancaster Jazz Festival Website + brand refresh NEXT! Foods NEXT! Foods Brand strategy + design
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Testimonials

"We’re pleased to say that since the design changes, our sales have exploded – up 400% in just one year – which we attribute in large part to the enormous leap in aesthetics and design which Louiza oversaw."

Will McMahon, Commercial Director, Kendamil

Louiza brought our Vanilla 98 brand to life through great design and marketing. Equi’s won best vanilla ice cream for Vanilla 98 at the Scottish Ice Cream Championships at the Royal Highland Show.

David Equi, Managing Director, Equi's Ice Cream

I can't recommend Louiza enough; you can really rely on her to 'get' what you're looking for. Great communication, great turnaround, great understanding, great result!

Lucy Naylor, Owner, Lucy's Acupuncture

Working with you was an absolute pleasure from start to finish and we felt that we really clicked creatively, we felt that you were really invested in us and our project which was a big thing for us, you were very thorough and attentive throughout the process and we knew we could trust you to do a great job, which you did! We love our branding and we love your photography work.

Scarlett Meyer & Bec Newton, Founders, Method Café

The new brand for Stone Well Tap really captures the essence of what makes this craft ale pub unique in our region. Louiza really understood the brief and we are very happy with the results.

Tim Tomlinson, Owner, The Hand Pulled Pub Company

We are thrilled with the Women In Tech brand Louiza created for Digital Lancashire. Louiza developed a clever rationale and concept that clearly communicates the brand purpose. I have no hesitation in recommending Louiza.

Mark Thwaite, Head of Ops, Digital Lancashire

Combine creativity and talent and you get wonderful, fresh and inspiring designs by Louiza Rabouhi. She applied her magic, limitless energy and professionalism to help achieve my brand goals. Expectations totally exceeded. I am absolutely delighted!

Lyndsey Cocker, Founder, Alamelu Yoga