Bold brand identity and design direction
Goburrito UK
Project
Goburrito is an independent fast food restaurant group offering Mexican inspired dine-in and take out foods.
Objective
I was appointed to undertake a bold brand identity refresh and to produce a range of design and marketing assets to help grow its market share in a highly competitive sector and enable the business to shift towards a new ghost kitchen model with a flagship outlet. After developing a new value proposition based on the principle of “slow cooked fast food” I collaborated with the business owners to roll out the new brand identity and messaging across interiors, packaging and other marketing channels.
Deliverables
- Value proposition development
- Brand design with illustration and iconography
- Packaging design
- Interior styling
