Re-brand of a global baby milk producer

Kendamil

Kendamil
Kendamil Kendamil Kendamil

Project

Kendamil is the world's leading producer of premium baby milk. Based in the Lake District, Kendamil is the only British made baby milk brand and has a rich heritage of using only the best quality ingredients lasting over 60 years.

Kendamil
Kendamil

Objective

I was appointed as a brand consultant to lead the development of a new brand identity, which encompassed new packaging, a new website, a new range of marketing campaign assets and new brand guidelines. The objective was to create a deeper connection between the brand and its customers around the world, which ranges from the Royal Family to the Kardashians!

Kendamil has doubled capacity following a £30 million investment and is sold in supermarkets worldwide. It has achieved numerous awards and accolades, including praise from President Biden.

Kendamil is available in:

Wal-Mart | Target | Kroger | Tesco | Sainsburys | Asda | Waitrose | Booths | Ocado

Featured in:

BBC | The Times and Sunday Times | Guardian | Vanity Fair | The Grocer

Awards and accolades:

FT Fastest Growing Companies | Queen's Award for Enterprise | Mother & Baby Award Gold | The Grocer Awards Gold 

Kendamil
Kendamil

Deliverables

  • Value proposition development
  • Brand and marketing strategy 
  • Brand design with illustration and iconography 
  • Packaging design 
  • Website design (visit the website here) 
  • Marketing campaign creation and implementation 

Client Feedback

“We had the pleasure of working with Louiza as our creative lead during a critical stage in Kendamil’s growth. In Louiza we found not just an uber-talented designer, but a strategic partner and thought-leader, who immersed herself in our brand and values and married that with her eye for modern, beautiful design that stands out on shelf.

The result was a complete revamp of our logo, iconography, text, pack design and website – such was the confidence we had in her vision for our brand.

We’re pleased to say that since the design changes, our sales have exploded – up 400% in just one year – which we attribute in large part to the enormous leap in aesthetics and design which Louiza oversaw.

On top of her talent for design, I have always found Louiza an absolute pleasure to work with – professional, hard-working, communicative, punctual and a good laugh!”

-Will McMahon, Commercial Director, Kendamil

Kendamil
Kendamil
Kendamil
Kendamil
Kendamil
Kendamil
Kendamil

Work

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Testimonials

"We’re pleased to say that since the design changes, our sales have exploded – up 400% in just one year – which we attribute in large part to the enormous leap in aesthetics and design which Louiza oversaw."

Will McMahon, Commercial Director, Kendamil

Louiza brought our Vanilla 98 brand to life through great design and marketing. Equi’s won best vanilla ice cream for Vanilla 98 at the Scottish Ice Cream Championships at the Royal Highland Show.

David Equi, Managing Director, Equi's Ice Cream

I can't recommend Louiza enough; you can really rely on her to 'get' what you're looking for. Great communication, great turnaround, great understanding, great result!

Lucy Naylor, Owner, Lucy's Acupuncture

Working with you was an absolute pleasure from start to finish and we felt that we really clicked creatively, we felt that you were really invested in us and our project which was a big thing for us, you were very thorough and attentive throughout the process and we knew we could trust you to do a great job, which you did! We love our branding and we love your photography work.

Scarlett Meyer & Bec Newton, Founders, Method Café

The new brand for Stone Well Tap really captures the essence of what makes this craft ale pub unique in our region. Louiza really understood the brief and we are very happy with the results.

Tim Tomlinson, Owner, The Hand Pulled Pub Company

We are thrilled with the Women In Tech brand Louiza created for Digital Lancashire. Louiza developed a clever rationale and concept that clearly communicates the brand purpose. I have no hesitation in recommending Louiza.

Mark Thwaite, Head of Ops, Digital Lancashire

Combine creativity and talent and you get wonderful, fresh and inspiring designs by Louiza Rabouhi. She applied her magic, limitless energy and professionalism to help achieve my brand goals. Expectations totally exceeded. I am absolutely delighted!

Lyndsey Cocker, Founder, Alamelu Yoga