Global Creative Director & CMO at an innovative plant-based food brand

NEXT! Foods

NEXT! Foods

Project

NEXT! Foods, is a fast-growing FMCG start-up with a mission to deliver innovative and delicious plant-based meat products that taste like the real thing. No compromise on taste. No compromise on ingredients. No compromise to the planet. Tasting is believing.

NEXT! Foods NEXT! Foods NEXT! Foods NEXT! Foods

Objectives

I was appointed to lead the brand and marketing strategy while working closely with the senior leadership team. 

After developing a series of B2B and B2C campaigns to support our retail and distributor outreach, and to engage a growing and passionate community of plant-based influencers and foodies, I successfully launched a new range of popular plant-based sauces and grew our market share in this fiercely competitor sector.

NEXT! products are now sold in over 3,000 outlets across Australia, New Zealand, France, Greece and Spain, with a UK launch planned for 2024.

NEXT! Foods is available in:

Coles | La Sirena | IGA | Σκλαβενίτης

NEXT! Foods NEXT! Foods

Deliverables

  • Value proposition development
  • Brand and marketing strategy  
  • Brand activations
  • Brand design with illustration and iconography  
  • Packaging design  
  • Website design (visit the website here) 
  • Video, photography, animation and motion graphics art direction  
  • Food styling
  • Marketing campaign creation and implementation
NEXT! Foods NEXT! Foods
NEXT! Foods
NEXT! Foods
NEXT! Foods
NEXT! Foods

Work

A selection of recent projects.

Equi's Ice Cream Equi's Ice Cream Design + marketing Kendamil Kendamil Brand strategy + design Red Bank Coffee Red Bank Coffee Brand refresh + packaging Vanilla 98 Vanilla 98 Brand, packaging + video
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"We’re pleased to say that since the design changes, our sales have exploded – up 400% in just one year – which we attribute in large part to the enormous leap in aesthetics and design which Louiza oversaw."

Will McMahon, Commercial Director, Kendamil

Louiza brought our Vanilla 98 brand to life through great design and marketing. Equi’s won best vanilla ice cream for Vanilla 98 at the Scottish Ice Cream Championships at the Royal Highland Show.

David Equi, Managing Director, Equi's Ice Cream

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Lucy Naylor, Owner, Lucy's Acupuncture

Working with you was an absolute pleasure from start to finish and we felt that we really clicked creatively, we felt that you were really invested in us and our project which was a big thing for us, you were very thorough and attentive throughout the process and we knew we could trust you to do a great job, which you did! We love our branding and we love your photography work.

Scarlett Meyer & Bec Newton, Founders, Method Café

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Combine creativity and talent and you get wonderful, fresh and inspiring designs by Louiza Rabouhi. She applied her magic, limitless energy and professionalism to help achieve my brand goals. Expectations totally exceeded. I am absolutely delighted!

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