Launch of an award-winning reduced calorie ice cream.

Vanilla 98

Vanilla 98

Project

To launch Vanilla 98, a reduced calorie ice cream, created by Scotland’s award-winning artisan ice cream maker Equi’s. Vanilla 98 contains only 98 calories per tub. 

Equi’s have been making ice cream in Hamilton since 1922. Its ice cream is made using fresh, locally sourced ingredients. It is sold in Asda, Morrisons and Co-op stores along with independent retailers, cafés and ice cream parlours around Scotland.

This packaging has been featured as The Best Confectionery Packaging Designs by DesignRush

Objective

To create a brand, packaging, and marketing assets with appeal to a young health conscious audience of ice cream fans who want all the pleasure of a fabulous ice cream - and none of the guilt.

Vanilla 98 Vanilla 98

Deliverables

  • Brand identity
  • Packaging
  • Launch video
  • Print advertising
  • Outdoor digital advertising
  • In-store digital advertising
Vanilla 98

Client Feedback

“Louiza brought our Vanilla 98 brand to life through great design and marketing. Equi’s won best vanilla ice cream for Vanilla 98 at the Scottish Ice Cream Championships at the Royal Highland Show.”

-David Equi, Managing Director, Equi's Ice Cream

Vanilla 98
Vanilla 98

Work

A selection of recent projects.

Equi's Ice Cream Equi's Ice Cream Design + marketing Journey Social Kitchen Journey Social Kitchen Brand identity Kendamil Kendamil Brand strategy + design NEXT! Foods NEXT! Foods Brand strategy + design
See more

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Testimonials

"We’re pleased to say that since the design changes, our sales have exploded – up 400% in just one year – which we attribute in large part to the enormous leap in aesthetics and design which Louiza oversaw."

Will McMahon, Commercial Director, Kendamil

Louiza brought our Vanilla 98 brand to life through great design and marketing. Equi’s won best vanilla ice cream for Vanilla 98 at the Scottish Ice Cream Championships at the Royal Highland Show.

David Equi, Managing Director, Equi's Ice Cream

I can't recommend Louiza enough; you can really rely on her to 'get' what you're looking for. Great communication, great turnaround, great understanding, great result!

Lucy Naylor, Owner, Lucy's Acupuncture

Working with you was an absolute pleasure from start to finish and we felt that we really clicked creatively, we felt that you were really invested in us and our project which was a big thing for us, you were very thorough and attentive throughout the process and we knew we could trust you to do a great job, which you did! We love our branding and we love your photography work.

Scarlett Meyer & Bec Newton, Founders, Method Café

The new brand for Stone Well Tap really captures the essence of what makes this craft ale pub unique in our region. Louiza really understood the brief and we are very happy with the results.

Tim Tomlinson, Owner, The Hand Pulled Pub Company

We are thrilled with the Women In Tech brand Louiza created for Digital Lancashire. Louiza developed a clever rationale and concept that clearly communicates the brand purpose. I have no hesitation in recommending Louiza.

Mark Thwaite, Head of Ops, Digital Lancashire

Combine creativity and talent and you get wonderful, fresh and inspiring designs by Louiza Rabouhi. She applied her magic, limitless energy and professionalism to help achieve my brand goals. Expectations totally exceeded. I am absolutely delighted!

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